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Measurence

Actionable analytics for the physical world

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FIWARE Marketplace
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Transforming human offline behaviour into accessible and actionable insights.

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THE CHALLENGE

Few retailers have developed a “culture” of data analysis, and current solutions fall in one of these categories: they are tools stuck in a pre-digital era; or they are trying to speak to IT or security people; or are products way too complicated to really provide insights to physical retailers’ needs. Our simple solution comes at the right time in the market, when people in retail are aware there is a data gap with online, and have been experimenting with mixed success other IoT platforms.

THE SOLUTION

Measurence has developed an actionable data platform for any physical commerce business. Our internet-connected sensors detect the presence, position and activity of people within physical spaces. Our main product is Measurence Scout, which leverages the hyperlocal data we collect to guide retailers to find and monitor the best locations to grow their business.

Our key product, Measurence Scout is revolutionizing the way retailers find and monitors the best locations to grow their business.

WHY FIWARE

We believe in open platforms and the ability to develop on open standards. We believe that no company or country should “own” essential elements of what we use to make the internet (of things, in our case) work.

We have used several Fiware technology enablers and solutions. DM us at [email protected] to know what we have done.

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